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language:"eng"
~isPartOf:"Digital strategies in a global market : navigating the Fourth Industrial Revolution"
~subject:"Internet marketing"
~subject:"Theorie"
~type_genre:"Book section"
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
Does marketing need reform? : fresh perspectives on the future
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Advanced digital marketing strategies in a data-driven era
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Contemporary issues in marketing : principles and practice
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Developing digital marketing : relationship perspectives
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Interdisciplinary management research XVI ; 1
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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The SAGE handbook of digital marketing
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The nature and scope of marketing research
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2007 Business & Economics Society International Conference ; Vol. 2
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Advances in Islamic finance, marketing, and management : an Asian perspective
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Advertising in a multimedia age
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Business ethics and continental philosophy
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Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
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Cases on innovations in educational marketing : transnational and technological strategies
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Competitive intelligence 2.0 : organization, innovation and territory
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Connected marketing : the viral, buzz and word of mouth revolution
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Continuing to broaden the marketing concept : making the world a better place
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Corporate social responsibility
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Corporate social responsibility : readings and cases in a global context
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Creating competitive markets : the politics of regulatory reform
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Cross-border e-commerce marketing and management
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Digital Business in Africa : Social Media and Related Technologies
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Digital marketing : global strategies from the world's leading experts
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Digitalization in business : on the road to a sustainable world
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E-marketing ; Vol. 2
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E-marketing ; Vol. 3
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Econometric models in marketing
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Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
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Emerging trends in business : an interdisciplinary approach
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
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Entrepreneurship and enterprise development in Africa
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Environmental policy and market structure
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Expanding disciplinary space : on the potential of critical marketing
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Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina
- In:
Digital strategies in a global market : navigating the …
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(pp. 13-27)
.
2021
Persistent link: https://www.econbiz.de/10013163670
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Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna
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Nozdrenko, Elena
- In:
Digital strategies in a global market : navigating the …
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(pp. 229-241)
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2021
Persistent link: https://www.econbiz.de/10013164206
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