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language:"eng"
~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Konsumentenverhalten
Werbewirkung
Direct marketing
14
Direktmarketing
14
Marketing management
7
Marketingmanagement
7
Consumer behaviour
3
Customer satisfaction
2
Kundenzufriedenheit
2
Brand
1
Business analysis
1
Communication
1
Competitive advantage
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Competitive analysis
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Core competency
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Corporate culture
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Creativity
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Customer analysis
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Data Mining
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Data mining
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Digital goods
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Digitale Güter
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Distribution channel
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E-commerce
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Electronic Commerce
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Ethik
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Kommunikation
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Lernen
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Markenartikel
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Market research
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Marketing
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Marktforschung
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Messung
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Article
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English
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Fleming, Ann Daher
1
Foley, Linda M.
1
Nelsen, Karen
1
Scarisbrick-Hauser, AnneMarie
1
Thomas, Andrew R.
1
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Health marketing quarterly
22
International journal of pharmaceutical and healthcare marketing : IJPHM
16
NBER working paper series
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
5
Direct marketing : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of retailing and consumer services
4
NBER Working Paper
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Discussion papers
2
ERIM report series research in management
2
Electronic commerce research and applications
2
European journal of operational research : EJOR
2
Handbook of research on mobile marketing management
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of electronic business
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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What is direct marketing?
Thomas, Andrew R.
;
Nelsen, Karen
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 1-11)
.
2007
Persistent link: https://www.econbiz.de/10003443911
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2
Data mining and profiling: the right information
Scarisbrick-Hauser, AnneMarie
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 47-61)
.
2007
Persistent link: https://www.econbiz.de/10003443955
Saved in:
3
Fulfillment and service: meeting and exceeding the customer's expectations
Fleming, Ann Daher
;
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 139-155)
.
2007
Persistent link: https://www.econbiz.de/10003444000
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