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language:"eng"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~language:"fra"
~person:"Kitchen, Philip J."
~person:"Sheth, Jagdish N."
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Kitchen, Philip J.
Sheth, Jagdish N.
Kotler, Philip
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Barbulescu, Adina
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Dholakia, Nikhilesh
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Does marketing need reform? : fresh perspectives on the future
Legends in marketing
12
Legends in consumer behavior
4
European Journal of Marketing
3
Marketing Intelligence & Planning
3
Journal of business strategy
2
Legends in marketing series
2
Working paper / Department of Commerce, College of Business, Massey University
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing : EJM
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Handbook of relationship marketing
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Journal of business-to-business marketing
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Journal of macromarketing
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
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Legends in strategic marketing
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ProQuest Ebook Central
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Qualitative Market Research: An International Journal
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Springer eBook Collection
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The journal of services marketing
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The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
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