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language:"eng"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~subject:"Theorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
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Does marketing need reform? : fresh perspectives on the future
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
SpringerLink / Bücher
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Contemporary issues in marketing : principles and practice
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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The nature and scope of marketing research
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2007 Business & Economics Society International Conference ; Vol. 2
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Advances in Islamic finance, marketing, and management : an Asian perspective
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Business ethics and continental philosophy
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Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
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Competitive intelligence 2.0 : organization, innovation and territory
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Continuing to broaden the marketing concept : making the world a better place
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Corporate social responsibility : readings and cases in a global context
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Creating competitive markets : the politics of regulatory reform
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Econometric models in marketing
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Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
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Edition Kleine und Mittlere Unternehmen
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Expanding disciplinary space : on the potential of critical marketing
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Foundations of modern economics series
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Fundamentals of marketing research ; Vol. 4
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Fundamentals of marketing research ; Vol. 6
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Global marketing strategies for the promotion of luxury goods
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Green consumerism : perspectives, sustainability, and behavior
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Handbook of economic forecasting ; Vol. 1
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Handbook of management under uncertainty
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The morality of markets, marketing, and the corporate purpose
Ringold, Debra Jones
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 64-68)
.
2006
Persistent link: https://www.econbiz.de/10003430094
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2
From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
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3
Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 265-269)
.
2006
Persistent link: https://www.econbiz.de/10003430349
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