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language:"eng"
~isPartOf:"Economics letters"
~isPartOf:"Journal of business research : JBR"
~subject:"Theorie"
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Botella-Carrubi, Dolores
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Management science : journal of the Institute for Operations Research and the Management Sciences
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11
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8
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7
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6
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1
Market shares and profits in two-sided markets
Sato, Susumu
- In:
Economics letters
207
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10013170223
Saved in:
2
The effect of technology, information, and marketing on an interconnected world
Huarng, Kun-Huang
;
Botella-Carrubi, Dolores
;
Yu, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 314-318
Persistent link: https://www.econbiz.de/10012509654
Saved in:
3
Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
Saved in:
4
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
5
Positive marketing : introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
6
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
7
On the econometrics of the geometric lag model
Franses, Philip Hans
;
Oest, Rutger van
- In:
Economics letters
95
(
2007
)
2
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003460503
Saved in:
8
International industrial marketing : special section
In:
Journal of business research : JBR
32
(
1995
)
1
,
pp. 19-90
Persistent link: https://www.econbiz.de/10001174760
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