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language:"eng"
~isPartOf:"Handbook of research on applied AI for international business and marketing applications"
~language:"spa"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
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Handbook of research on applied AI for international business and marketing applications
Building corporate identity, image and reputation in the digital era
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Artificial intelligence, marketing, and the Fourth Industrial Revolution : criteria, concerns, cases
Kaplan, Andreas M.
- In:
Handbook of research on applied AI for international …
,
(pp. 1-13)
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2021
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