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language:"eng"
~isPartOf:"History of marketing thought ; Volume 3"
~language:"fra"
~type_genre:"Reprint"
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History of marketing thought ; Volume 3
Marketing strategy organization and implementation
6
Evolving and emerging issues in marketing strategy
5
Legends in marketing
4
Marketing, ethics and society : critical reflections
4
The development of critical perspectives in marketing
4
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
The nature and scope of marketing research
3
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
2
International marketing ; Vol. 3
2
Marketing strategy processes and tools
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Strategic sales and strategic marketing
2
The Harvard business review paperback series
2
Brand management ; Vol. 1
1
Corporate social responsibility
1
Cross-cultural and critical perspectives on brands
1
Developmental challenges in marketing research
1
Economics and management of tourism
1
Explanatory frameworks : economics, geography, social analysis
1
HBR's 10 must reads series
1
Handbook of new institutional economics
1
Ideas with impact
1
International marketing ; Vol. 1
1
International marketing ; Vol. 2
1
Learning by populations of organizations
1
Macromarketing - a global focus ; Vol. 2
1
Macromarketing - a global focus ; Vol. 3
1
Making change stick
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Quantitative marketing techniques and analyses
1
SAGE library in marketing
1
Sage benchmarks in social research methods
1
Sage library of tourism, hospitality and leisure
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Theoretical and empirical perspectives in critical marketing studies
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The law of retail gravitation
Reilly, William J.
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2008
Persistent link: https://www.econbiz.de/10003644183
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2
New laws of retail gravitation
Converse, Paul D.
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2008
Persistent link: https://www.econbiz.de/10003644190
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3
The marketing revolution
Keith, Robert J.
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2008
Persistent link: https://www.econbiz.de/10003644513
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4
The marketing concept : a déjà vu
Hollander, Stanley C.
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2008
Persistent link: https://www.econbiz.de/10003644603
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5
Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald
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2008
Persistent link: https://www.econbiz.de/10003644627
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6
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
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2008
Persistent link: https://www.econbiz.de/10003644635
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7
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian
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2008
Persistent link: https://www.econbiz.de/10003644652
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