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language:"eng"
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~person:"Liu, Qiang"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang
;
Gupta, Sachin
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 629-649)
.
2014
Persistent link: https://www.econbiz.de/10010353470
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