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language:"eng"
~isPartOf:"Innovation and the creative process : towards innovation with care"
~subject:"Innovation"
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Search: subject_exact:"Dauerhafte Konsumgüter"
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Innovation and the creative process : towards innovation with care
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Making innovation durable
Svabo, Connie
- In:
Innovation and the creative process : towards …
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(pp. 254-274)
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2008
Persistent link: https://www.econbiz.de/10003596528
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