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language:"eng"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Psychology & marketing"
~person:"Finn, Adam"
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Finn, Adam
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International journal of market research : JMRS ; the journal of the Market Research Society
Psychology & marketing
Australasian marketing journal
1
Measurement in marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
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2
How far can you rely on a concept test? : the generalisability of testing over occasions
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 363-382
Persistent link: https://www.econbiz.de/10003983498
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