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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"JETRO books on-demand"
~subject:"Marktforschung"
~subject:"Value creation"
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Marktforschung
Value creation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
JETRO books on-demand
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
9
SpringerLink / Bücher
9
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8
International journal of forecasting
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5
Journal of marketing
5
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of the Academy of Marketing Science
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Marketing theory
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European journal of marketing : EJM
3
International journal of technology marketing : IJTMkt
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of historical research in marketing
3
The handbook of marketing research : uses, misuses, and future advances
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Consumer perception of product risks and benefits
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Developments in marketing science
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Edward Elgar E-Book Archive
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Electronic markets : the international journal on networked business
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International journal of market research : JMRS ; the journal of the Market Research Society
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JETRO marketing series
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Journal of business case studies
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing : JFSM
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Journal of food products marketing
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
13
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13
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1
How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015057174
Saved in:
2
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
3
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
4
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
5
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
6
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
7
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
8
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
9
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
10
Marketing guidebook for major imported products 2004 ; Pt. 1
2004
Persistent link: https://www.econbiz.de/10003162193
Saved in:
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