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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"pol"
~person:"Homburg, Christian"
~person:"Kerin, Roger A."
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Homburg, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
McGraw-Hill/Irwin series in marketing
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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Journal of the Academy of Marketing Science
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Always learning
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Journal of marketing
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Marketing strategy organization and implementation
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Structure and dynamics of the German Mittelstand
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The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
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