//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing theory"
~person:"Balmer, John M.T."
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Brand architecture
1
Brand management
1
CSR
1
Corporate Social Responsibility
1
Corporate brand
1
Corporate communication
1
Corporate culture
1
Corporate identity
1
Corporate image
1
Corporate marketing
1
Corporate marketing orientation
1
Corporate reputation
1
Corporate social responsibility
1
Firmenimage
1
Markenarchitektur
1
Markenführung
1
Marketing
1
Marketingmanagement
1
Public relations
1
Unternehmenskultur
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Balmer, John M.T.
Brodie, Roderick J.
2
Chakrabarti, Ronika
2
Kjellberg, Hans
2
Ko, Eunju
2
Lim, Weng Marc
2
Madhavaram, Sreedhar
2
Mason, Katy
2
Miles, Chris
2
Sharma, Piyush
2
Singh, Ramendra
2
Akhtar, Pervaiz
1
Alqahtani, Nasser
1
Assaf, A. Georges
1
Baehre, Sven
1
Baker, Jonathan J.
1
Barnier, Virginie De
1
Ben-Jebara, Marouen
1
Boyd, D. Eric
1
Breier, Matthias
1
Broderick, Amanda J.
1
Brown, Brian P.
1
Brown, James R.
1
Buccieri, Dominic
1
Cacciolatti, Luca
1
Cardinali, Silvio
1
Casenave, Eric
1
Chaudhry, Shiv
1
Chen, Fadong
1
Cluley, Robert
1
Coleman, Linda Jane
1
Cova, Bernard
1
Covin, Jeffrey G.
1
Crick, Dave
1
Crick, James M.
1
Csikósová, Adriana
1
Dana, Leo Paul
1
Delbaere, Marjorie
1
Demangeot, Catherine
1
Dev, Chekitan S.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing theory
Building corporate identity, image and reputation in the digital era
1
European Journal of Marketing
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->