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language:"eng"
~isPartOf:"Journal of business research : JBR"
~person:"Ferrell, Odies C."
~subject:"Marketing management"
~subject:"Social web"
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Ferrell, Odies C.
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Journal of business research : JBR
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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
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