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language:"eng"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate Social Responsibility"
~subject:"Marketing management"
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Corporate Social Responsibility
Marketing management
Marketing
161
Marketingmanagement
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Consumer behaviour
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Innovation
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Firm performance
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Ko, Eunju
2
Lim, Weng Marc
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
52
SpringerLink / Bücher
24
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Journal of marketing
19
Journal of strategic marketing
18
Journal of business-to-business marketing
17
Marketing intelligence & planning
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AMS review : official publication of the Academy of Marketing Science
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Journal of Islamic marketing : JIMA
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The journal of business & industrial marketing
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Marketing theory
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Business horizons
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Journal of macromarketing
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of research in marketing and entrepreneurship : JRME
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McGraw-Hill/Irwin series in marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of islamic marketing and branding
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Journal of marketing communications
10
Cogent business & management
9
Journal of Islamic marketing
9
Journal of research in marketing and entrepreneurship
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OECD Health Statistics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of marketing education : JME
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Springer eBook Collection / Business and Management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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European research studies
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International journal of wine business research : IJWBR
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Journal of business strategy
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Series / American Marketing Association
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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EBSCOhost eBook Collection
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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51
A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk
;
Zhu, John
;
Gruca, Thomas S.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
Saved in:
52
Positive marketing : introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
53
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
54
Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.
;
Luedicke, Marius K.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
Saved in:
55
The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
Saved in:
56
Communication and marketing of services by religious organizations in India
Iyer, Sriya
;
Velu, Chander
;
Mumit, Abdul
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010237676
Saved in:
57
Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas : introduction to a special topic section
Engelland, Brian T.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010237693
Saved in:
58
Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane
;
Wu, Pei-ling
;
Luther, Raminder K.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
Saved in:
59
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
60
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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