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language:"eng"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Advertising effects"
~subject:"Marketing"
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Journal of current issues and research in advertising : JCIRA
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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NBER working paper series
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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NBER Working Paper
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Electronic commerce research and applications
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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ERIM report series research in management
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Emory Law and Economics Research Paper
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Frontiers of business research in China : selected publications from Chinese universities
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Global Value Chains in Latin America : Experiences of Transformations
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Global journal of business management : GJBM
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Handbook of research on mobile marketing management
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Health affairs : at the intersection of health, health care, and policy
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International journal of electronic marketing and retailing : IJEMR
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Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 190-208
Persistent link: https://www.econbiz.de/10010383926
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2
Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
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