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language:"eng"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Konsumentenverhalten
Werbewirkung
Direct marketing
3
Direktmarketing
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Advertising effects
2
Arzneimittel
2
Pharmaceuticals
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Advertising
1
Consumer behaviour
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Fernsehwerbung
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Internet marketing
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Online-Marketing
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Television advertising
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Ball, Jennifer Gerard
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Chang, Susan
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Lee, Wei-Na
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Liang, Angie
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Limbu, Yam B.
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Journal of current issues and research in advertising : JCIRA
Health marketing quarterly
22
International journal of pharmaceutical and healthcare marketing : IJPHM
16
NBER working paper series
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
5
Direct marketing : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of retailing and consumer services
4
NBER Working Paper
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Discussion papers
2
ERIM report series research in management
2
Electronic commerce research and applications
2
European journal of operational research : EJOR
2
Handbook of research on mobile marketing management
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of electronic business
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 190-208
Persistent link: https://www.econbiz.de/10010383926
Saved in:
2
Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
Saved in:
3
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
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