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language:"eng"
~isPartOf:"Journal of international marketing"
~isPartOf:"Koç University - TÜSİAD Economic Research Forum working paper series"
~subject:"Pricing strategy"
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Eastern versus Western culture pricing strategy : superstition, lucky numbers, and localization
Westjohn, Stanford A.
;
Roschk, Holger
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10011656789
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