//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~language:"lat"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Heilmittel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Arzneimittel
46
Pharmaceuticals
46
Pharmaceutical industry
33
Pharmaindustrie
33
Physicians
12
Ärzte
12
Arzneimittelmarkt
8
Pharmaceutical market
8
Consumer behaviour
7
Gesundheitsversorgung
7
Health care
7
India
7
Indien
7
Konsumentenverhalten
7
Malaysia
6
Pharmaceutical distributors
6
Pharmahandel
6
Advertising
5
Advertising effects
5
Direct marketing
5
Direktmarketing
5
Generic drugs
5
Generika
5
Marketing management
5
Marketingmanagement
5
Werbewirkung
5
Werbung
5
Brand
3
Brand management
3
Gesundheitskosten
3
Health care costs
3
Internet marketing
3
Jemen
3
Markenartikel
3
Online-Marketing
3
Sales promotion
3
Verkaufsförderung
3
Yemen
3
physicians
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Latin
Author
All
Davis, Joel J.
1
Kumar, Sanjiwani Jayant
1
Kvesik, Dennis Z.
1
Srivastava, RK
1
Published in...
All
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
5
International journal of pharmaceutical and healthcare marketing
2
The marketing review
2
Umeå economic studies
2
40 BIOTECHNOLOGY LAW REPORT 72 (2021)
1
African journal of business and economic research : AJBER
1
Cases on branding strategies and product development : successes and pitfalls
1
CentER DP
1
DEM working paper series
1
Discussion paper / Center for Economic Research, Tilburg University
1
Economic and business review : EBR
1
Economies : open access journal
1
Global business review
1
Health marketing quarterly
1
IFN Working Paper
1
IFN working paper
1
International journal of forecasting
1
International journal of the economics of business
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of health economics
1
Journal of industry, competition and trade : from theory to policy
1
Journal of macromarketing
1
Journal of marketing management : MM
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 1-017
1
Marketing letters : a journal of research in marketing
1
Pharmaceutical innovation : incentives, competition, and cost-benefit analysis in international perspective
1
Psychology & marketing
1
Review of industrial organization : RIO
1
Serie de documentos de trabajo ... / Universidad de Chile, Facultad Economía y Negocios, Departamento de Economía
1
Symposium on the US brand name prescription drug antitrust litigation
1
TILEC discussion paper
1
The economic journal : the journal of the Royal Economic Society
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
2
Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
Saved in:
3
Adalat : a lifecycle managed
Kvesik, Dennis Z.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
3
,
pp. 187-200
Persistent link: https://www.econbiz.de/10003893203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->