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language:"eng"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Advertising effects"
~subject:"Marketing"
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Advertising effects
Marketing
Arzneimittel
5
Direct marketing
5
Direktmarketing
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Pharmaceuticals
5
Pharmaceutical industry
3
Pharmaindustrie
3
Werbewirkung
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direct-to-consumer advertising
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Price elasticity
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Television advertising
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Visuelle Wahrnehmung
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advertisements
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direct-to-consumer
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distraction
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eye tracking
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information disclosure
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prescription drug
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prescription drugs
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toll-free statement
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Sullivan, Helen W.
2
Aikin, Kathryn J.
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Betts, Kevin R.
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Boudewyns, Vanessa
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Campbell, Randall C.
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Capella, Michael L.
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Longwell, Lance S.
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O’Donoghue, Amie
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O’Donoghue, Amie C.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
NBER Working Paper
3
Electronic commerce research and applications
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Agricultural and Food Economics : AFE
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
BREAD working paper
1
CSR, Sustainability, Ethics & Governance
1
Cogent business & management
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Discussion papers
1
ERIM report series research in management
1
Emory Law and Economics Research Paper
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global Value Chains in Latin America : Experiences of Transformations
1
Global journal of business management : GJBM
1
Handbook of research on mobile marketing management
1
Health affairs : at the intersection of health, health care, and policy
1
Information economics and policy : IEP
1
Interactive and multi-channel marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of information systems and change management : IJISCM
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1
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
2
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
3
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.
;
Taylor, Charles Raymond
;
Campbell, …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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