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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketing management"
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Marketing management
Direct marketing
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Direktmarketing
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Marketingmanagement
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Cause-Related Marketing
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Cause-related marketing
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Customer satisfaction
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Digital marketing
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Digital marketing capabilities
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Kundenzufriedenheit
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Journal of the Academy of Marketing Science
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Market : review for marketing theory and practice
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Research paper series / Stanford Graduate School of Business
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APROMA review
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Agricultural and Food Economics : AFE
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Agricultural economics : the journal of the International Association of Agricultural Economists
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Central European business review : CEBR
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Complex AI dynamics and interactions in management
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Direct marketing : an international journal
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Econometric Institute research papers
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European review of agricultural economics : ERAE
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Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
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Global corporate citizenship
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Innovative business practices : prevailing a turbulent era
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
1
International journal of business policy and economics
1
International journal of electronic business
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
1
International marketing ; Vol. 3
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Journal of international economic review
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of public policy & marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of the Operational Research Society : OR
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Management
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Management information systems : mis quarterly
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Proceedings of 7th International Conference «Economic Integration, Competition and Cooperation», 2-3 April, 2009, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
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2
Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.
;
Flaherty, Karen E.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
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