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Marketing theory
Working paper / National Bureau of Economic Research, Inc.
18
International journal of consumer studies
15
NBER working paper series
15
NBER Working Paper
10
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
Journal of advertising
9
Journal of advertising research
9
Discussion paper / Centre for Economic Policy Research
8
The American economic review
8
Transformative consumer research for personal and collective well-being
7
Advances in household economics, consumer behaviour and economic policy
6
Handbook of consumer psychology
6
CESifo working papers
5
Critical perspectives on diversity, equity, and inclusion in marketing
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
NBP working paper
5
SAGE benchmarks in culture and society
5
Springer eBook Collection
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SpringerLink / Bücher
5
The economic journal : the journal of the Royal Economic Society
5
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
5
European journal of marketing : EJM
4
International economic review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of customer behaviour
4
Journal of marketing management : MM
4
The Routledge companion to consumer behavior
4
The electricity journal
4
Trust and new technologies : marketing and management on the Internet and mobile media
4
... and our rice pots are empty : the social cost of the economic crisis
3
Applied economics
3
Brands and branding geographies
3
Consumer problems : Proceedings of an institute arranged by the University of Minnesota Through the facilities of its Center for Continuation Study in cooperation with Consumers Union of United States of Mount Vernon, New York, July 18-20, 1955
3
Cowles Foundation discussion paper
3
Eastern economic journal
3
Faculty & research / Insead : working paper series
3
Health affairs : at the intersection of health, health care, and policy
3
International journal of electronic commerce : IJEC
3
Journal of agricultural economics
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ECONIS (ZBW)
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1
Consumers' collective action in market system dynamics : a case of beer
Kjeldgaard, Dannie
;
Askegaard, Søren
;
Rasmussen, …
- In:
Marketing theory
17
(
2017
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10011675836
Saved in:
2
Market resource gaps : identifying resources to cocreate solutions that facilitate consumption
Abendroth, Lisa J.
;
Pels, Jaqueline
- In:
Marketing theory
17
(
2017
)
3
,
pp. 357-371
Persistent link: https://www.econbiz.de/10011825001
Saved in:
3
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
4
The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
Saved in:
5
Maffesoli and consumer tribes : developing the theoretical links
O’Reilly, Daragh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 341-347
Persistent link: https://www.econbiz.de/10009658890
Saved in:
6
Exploring space and place in marketing research : excavating the garage
Hirschman, Elizabeth Caldwell
;
Ruvio, Ayalla
;
Belk, …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009697275
Saved in:
7
Towards an epistemology of consumer culture theory : phenomenology and the context of context
Askegaard, Søren
;
Linnet, Jeppe Trolle
- In:
Marketing theory
11
(
2011
)
4
,
pp. 381-404
Persistent link: https://www.econbiz.de/10009419192
Saved in:
8
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
9
Customer assets and customer equity : management and measurement issues
Persson, Andreas
;
Ryals, Lynette
- In:
Marketing theory
10
(
2010
)
4
,
pp. 417-436
Persistent link: https://www.econbiz.de/10008807070
Saved in:
10
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
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