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language:"eng"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~subject:"Marketing theory"
~subject:"United States"
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Marketing theory
United States
Market research
5
Marktforschung
5
USA
3
Beziehungsmarketing
1
Confidence
1
Consumer behaviour
1
Economic history
1
Forecasting model
1
Konsumentenverhalten
1
Marketing
1
Marketing management
1
Marketingmanagement
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Measurement
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Messung
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Meta-Analyse
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Meta-analysis
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Prognoseverfahren
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Relationship marketing
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Returns to scale
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Skalenertrag
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English
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Zaltman, Gerald
2
Deshpandé, Rohit
1
Higie, Robin A.
1
Menon, Anil
1
Moorman, Christine
1
Wilcox, James B.
1
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Report / Marketing Science Institute / Marketing Science Institute
International journal of market research : JMRS ; the journal of the Market Research Society
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Review of marketing research
9
Journal of the Academy of Marketing Science
8
SAGE library in marketing
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of business research : JBR
6
Journal of historical research in marketing
6
Journal of marketing research : JMR
6
Critical marketing : defining the field
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Quantitative marketing techniques and analyses
5
European journal of marketing : EJM
4
Fundamentals of marketing research ; Vol. 6
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Marketing theory
4
Qualitative market research : an international journal
4
Report / Marketing Science Institute
4
Springer eBook Collection / Business and Management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
The nature and scope of marketing research
4
Australasian marketing journal
3
Fundamentals of marketing research ; Vol. 1
3
Harvard business review : HBR
3
International series in quantitative marketing
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing theory and practice
3
Legends in marketing
3
Qualitative marketing research : approaches, techniques and analysis
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
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ECONIS (ZBW)
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1
USER: a scale to measure use of market research
Menon, Anil
;
Wilcox, James B.
-
1994
Persistent link: https://www.econbiz.de/10000890132
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2
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
3
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
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