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~isPartOf:"Sustainable marketing, branding, and reputation management : strategies for a greener future"
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Sustainable marketing, branding, and reputation management : strategies for a greener future
Does marketing need reform? : fresh perspectives on the future
13
Political marketing in the United States
13
Marketing and the common good : essays from Notre Dame on societal impact
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Marketing in the emerging markets of Islamic countries
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Entrepreneurship marketing : principles and practice of SME marketing
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Research at the marketing-entrepreneurship interface
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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History of marketing thought ; Volume 3
7
Marketing strategy organization and implementation
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The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
Developing relationships, personalization, and data herald in marketing 5.0
6
E-marketing ; Vol. 2
6
Evolving and emerging issues in marketing strategy
6
Inside marketing : practices, ideologies, devices
6
Reconnecting marketing to markets
6
The SAGE handbook of digital marketing
6
A master class in brand planning : the timeless works of Stephen King
5
After sixty : marketing to baby boomers reaching their big transition years
5
Handbook of Islamic marketing
5
Handbook of research on Asian business
5
Handbook of research on marketing and corporate social responsibility
5
Making a difference through marketing : a quest for diverse perspectives
5
Research handbook of marketing in emerging economies
5
The Oxford handbook of strategic sales and sales management
5
The Routledge companion to advertising and promotional culture
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The SAGE handbook of marketing theory
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The SAGE handbook of social media marketing
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The brand challenge : adapting branding to sectorial imperatives
5
The handbook of marketing research : uses, misuses, and future advances
5
Using influencer marketing as a digital business strategy
5
Contemporary issues in marketing : principles and practice
4
Ethics in marketing : international cases and perspectives
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1
Reverse logistics and marketing as tools for sustainability
Lara-Guillén, Jorge
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 17-51)
.
2023
Persistent link: https://www.econbiz.de/10014414169
Saved in:
2
Sustainability marketing in emerging markets : the case of Uganda
Katono, Isaac Wasswa
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 93-116)
.
2023
Persistent link: https://www.econbiz.de/10014414194
Saved in:
3
Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
Chokera, Fainos
;
Edward, Mudzimba
;
Dube, Mercy
;
Hungwe, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 117-143)
.
2023
Persistent link: https://www.econbiz.de/10014414197
Saved in:
4
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
5
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
6
Social media marketing challenges and new directions post COVID-19
Masengu, Reason
;
Ruzive, Benson
;
Muchenje, Chenjerai
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 277-294)
.
2023
Persistent link: https://www.econbiz.de/10014414235
Saved in:
7
The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy
;
Tshuma, Sinothando
;
Mawere, Rukudzo Alyson
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 295-309)
.
2023
Persistent link: https://www.econbiz.de/10014414240
Saved in:
8
Sustainable marketing in e-commerce : strategies for environmental impact reduction
Singha, Surjit
;
Singha, Ranjit
;
Rebeka, Sreethi P.
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 444-464)
.
2023
Persistent link: https://www.econbiz.de/10014414287
Saved in:
9
Exploitation of trademarks by churches : case study on sustainable marketing, branding, and reputation management
Nobiri, Lionel Washington
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 485-505)
.
2023
Persistent link: https://www.econbiz.de/10014414303
Saved in:
10
Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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