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language:"eng"
~language:"bul"
~person:"Thrassou, Alkis"
~subject:"Competition"
~subject:"Strategic management"
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Thrassou, Alkis
Kotler, Philip
11
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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
2
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
3
Strategic reflexivity in the hotel industry : a value-based analysis
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 352-371
Persistent link: https://www.econbiz.de/10010393464
Saved in:
4
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
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