//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"fra"
~language:"srp"
~person:"Anderson, James C."
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
2
Marketing management
2
Marketingmanagement
2
Brand management
1
Markenführung
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
2
Article in journal
1
Aufsatz in Zeitschrift
1
Lehrbuch
1
Textbook
1
Language
All
English
French
Serbian
Author
All
Anderson, James C.
Adeola, Ogechi
9
Marinov, Marin A.
8
Kotler, Philip
7
Foroudi, Pantea
5
Gbadamosi, Ayantunji
5
Hinson, Robert
5
Homburg, Christian
5
Ratten, Vanessa
5
Klein, Thomas A.
4
Madichie, Nnamdi O.
4
Mogaji, Emmanuel
4
Twum, Kojo Kakra
4
Ambler, Tim
3
Anderson, Erin
3
Bosah, Genevieve
3
Brooksworth, Frederica
3
Carpenter, Gregory S.
3
Cochoy, Franck
3
Cosgrove, Kenneth M.
3
Dennis, Charles
3
Dholakia, Nikhilesh
3
Foroudi, Mohammad Mahdi
3
Franses, Philip Hans
3
Grönroos, Christian
3
Hanssens, Dominique M.
3
Katuse, Paul
3
Keller, Kevin Lane
3
King, Stephen
3
Leeflang, Peter
3
Melewar, T. C.
3
Miles, Morgan P.
3
Murphy, Patrick E.
3
Nason, Robert W.
3
Pinarbasi, Fatih
3
Slater, Stanley F.
3
Wiedmann, Klaus-Peter
3
Witkowski, Terrence H.
3
Achi, Awele
2
Adisa, Isaiah
2
more ...
less ...
Published in...
All
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
2
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->