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language:"eng"
~language:"fra"
~language:"srp"
~subject:"Entwicklungstheorie"
~type_genre:"Reprint"
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Entwicklungstheorie
Marketing
79
USA
15
United States
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Marketing theory
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Marketingtheorie
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Marketingmanagement
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Marketing management
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Theorie
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Theory
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Brand management
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Globalisierung
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Globalization
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Markenführung
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Beziehungsmarketing
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Business ethics
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Consumer behaviour
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Criticism
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Developing countries
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Development theory
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Entwicklungsländer
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Konsumentenverhalten
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Kritik
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Relationship marketing
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Unternehmensethik
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Welt
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World
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Brand image
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Einzelhandel
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Firm performance
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Markenimage
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Organisationsstruktur
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Organizational structure
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Performance measurement
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Performance-Messung
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Retail trade
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Unternehmenserfolg
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1945-2008
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Witkowski, Terrence H.
3
Klein, Thomas A.
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Nason, Robert W.
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Critical marketing : issues in contemporary marketing
1
Cross-cultural and critical perspectives on brands
1
Macromarketing - a global focus ; Vol. 3
1
Marketing, ethics and society : critical reflections
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ECONIS (ZBW)
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Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003785630
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2
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003832777
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3
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003876547
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4
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 211-244)
.
2008
Persistent link: https://www.econbiz.de/10003673956
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