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language:"eng"
~language:"fra"
~person:"Elliott, Ken"
~person:"Sheth, Jagdish N."
~subject:"Wissenschaftliche Methode"
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Gerald Zaltman
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Elliott, Ken
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Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
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2018
Persistent link: https://www.econbiz.de/10011899977
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Research methodology : research design and data analysis
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299963
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Research methods in marketing
Elliott, Ken
;
Christopher, Martin
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1973
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graph. Darst
Persistent link: https://www.econbiz.de/10013467568
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