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~language:"fra"
~type_genre:"Bibliographie"
~type_genre:"Reprint"
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Marketing
238
Management
37
United States
26
Marketingmanagement
25
USA
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Advertising
12
Marketing theory
12
Marketingtheorie
12
Kundenmanagement
11
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10
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10
Brand name products
9
Consumer behavior
9
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9
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9
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7
Psychological aspects
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Ratgeber
7
Relationship marketing
7
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7
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7
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6
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6
Theory
6
Unternehmen
6
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6
Beziehungsmarketing
5
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Kotler, Philip
6
Kurtz, David L.
4
Walker, Orville C.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Grönroos, Christian
3
Jobber, David
3
Mullins, John W.
3
Peter, Jerome Paul
3
Witkowski, Terrence H.
3
Achrol, Ravi S.
2
Anderson, Erin
2
Bothma, Cornelius H.
2
Burgess, Steven Michael
2
Böhm, Steffen
2
Chaffey, Dave
2
Cramer, Gail L.
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Keller, Kevin Lane
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Klein, Thomas A.
2
Levinson, Jay Conrad
2
Levitt, Theodore
2
Malhotra, Naresh K.
2
Narver, John C.
2
Nason, Robert W.
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
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Harvard Graduate School of Business Administration
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Advertising Research Foundation
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History of marketing thought ; Volume 3
7
Marketing strategy organization and implementation
6
Evolving and emerging issues in marketing strategy
5
Legends in marketing
4
Marketing, ethics and society : critical reflections
4
The development of critical perspectives in marketing
4
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
The nature and scope of marketing research
3
Bibliography series / American Marketing Association
2
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
2
International marketing ; Vol. 3
2
Marketing strategy processes and tools
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Strategic sales and strategic marketing
2
The Harvard business review paperback series
2
Brand management ; Vol. 1
1
Corporate social responsibility
1
Cross-cultural and critical perspectives on brands
1
Developmental challenges in marketing research
1
Economics and management of tourism
1
Explanatory frameworks : economics, geography, social analysis
1
HBR's 10 must reads series
1
Handbook of new institutional economics
1
Ideas with impact
1
International marketing ; Vol. 1
1
International marketing ; Vol. 2
1
Journal of travel and tourism marketing
1
Learning by populations of organizations
1
Macromarketing - a global focus ; Vol. 2
1
Macromarketing - a global focus ; Vol. 3
1
Making change stick
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Quantitative marketing techniques and analyses
1
Routledge interpretive marketing research
1
SAGE library in marketing
1
Sage benchmarks in social research methods
1
Sage library of tourism, hospitality and leisure
1
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USB Cologne (EcoSocSci)
160
ECONIS (ZBW)
79
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1
HBR's 10 must reads on strategic marketing
2013
Persistent link: https://www.econbiz.de/10009725320
Saved in:
2
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
Saved in:
4
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
5
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
6
Marketing South African tourism
George, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009623670
Saved in:
7
Principles of marketing
Kurtz, David L.
;
Boone, Louis E.
-
2012
-
15., internat. ed.
Persistent link: https://www.econbiz.de/10008968695
Saved in:
8
Foundations of marketing
Fahy, John
;
Jobber, David
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009499152
Saved in:
9
Agribusiness, marketing and consumption economics
Cramer, Gail L.
(
contributor
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008688439
Saved in:
10
Agricultural economics
Cramer, Gail L.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008688447
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