//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"pol"
~language:"ron"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Marketing
15,222
Marketingmanagement
2,564
Marketing management
2,450
Consumer behaviour
1,451
Konsumentenverhalten
1,320
marketing
1,281
USA
1,221
United States
1,104
Theorie
1,039
Theory
1,037
Management
737
Marktforschung
660
Marketing theory
649
Relationship marketing
638
Marketingtheorie
625
Brand management
622
Markenführung
604
Beziehungsmarketing
602
Werbung
579
Advertising
570
Internet marketing
567
Strategisches Management
516
Market research
504
Innovation
481
Welt
375
World
369
Social Web
362
Social web
360
Internet
334
SME
323
KMU
321
Unternehmenserfolg
315
Entrepreneurship
310
Strategic management
309
Firm performance
304
United Kingdom
290
Electronic Commerce
282
Verkauf
279
Indien
259
more ...
less ...
Online availability
All
Undetermined
225
Free
59
Type of publication
All
Article
303
Book / Working Paper
228
Journal
5
Type of publication (narrower categories)
All
Article in journal
259
Aufsatz in Zeitschrift
259
Aufsatz im Buch
41
Book section
41
Aufsatzsammlung
31
Ratgeber
29
Guidebook
28
Collection of articles of several authors
19
Sammelwerk
19
Lehrbuch
18
Textbook
15
Konferenzschrift
12
Graue Literatur
11
Non-commercial literature
11
Case study
10
Fallstudie
10
Hochschulschrift
7
Arbeitspapier
6
Working Paper
6
Glossar enthalten
5
Glossary included
5
Conference paper
4
Konferenzbeitrag
4
Thesis
3
Article
2
Handbook
2
Handbuch
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Fachkunde
1
Festschrift
1
Quelle
1
Reprint
1
Sammlung
1
Wörterbuch
1
more ...
less ...
Language
All
English
Polish
Romanian
German
157
French
1
Russian
1
Swedish
1
Undetermined
1
more ...
less ...
Author
All
Scott, David Meerman
7
Kotler, Philip
6
Tuten, Tracy L.
6
Bachmann, Ruediger
4
Blakeman, Robyn
4
Chaffey, Dave
4
Charlesworth, Alan
4
Ehrlich, Gabriel
4
Ruzic, Dimitrije
4
Ryan, Damian
4
Smith, Paul R.
4
Cong, Lin William
3
Dennis, Charles
3
Dimos, Jerry
3
Evans, Dave
3
Gbadamosi, Ayantunji
3
Groves, Steven
3
Halligan, Brian
3
Hanlon, Annmarie
3
Jones, Calvin
3
Kartajaya, Hermawan
3
Krishnamurthy, Sandeep
3
Li, Siguang
3
Mogaji, Emmanuel
3
Powell, Guy R.
3
Shah, Dharmesh
3
Sterne, Jim
3
Zook, Ze
3
Agresta, Stephanie
2
Allen, Juliann
2
Amandeep Singh
2
Bansal, Rohit
2
Bosah, Genevieve
2
Botzenhardt, Florian
2
Bough, B. Bonin
2
Brinker, Scott
2
Brooksworth, Frederica
2
Bug, Peter
2
Burch, Lauren M.
2
Bíró, Szilvia
2
more ...
less ...
Institution
All
American Marketing Association
8
IGI Global
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
European Travel Commission
1
Global Marketing Conference <2023, Seoul>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Mobile Marketing Association
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Walter de Gruyter GmbH & Co. KG
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
World Tourism Organization
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of marketing education : JME
8
Journal of business research : JBR
7
Journal of internet commerce
7
Springer eBook Collection
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International journal of technology marketing : IJTMkt
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Business horizons
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Premier reference source
4
Cogent business & management
3
EBSCOhost eBook Collection
3
European research studies
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Palgrave Studies of Marketing in Emerging Economies
3
Sport management review
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
The marketing review
3
The new rules of social media series
3
Tourism and hospitality research : the surrey quarterly review
3
Advanced digital marketing strategies in a data-driven era
2
Asia Pacific journal of marketing and logistics
2
Athens journal of business & economics : AJBE
2
Business & economics
2
Developing digital marketing : relationship perspectives
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Electronic markets : the international journal on networked business
2
European management journal
2
Expert journal of marketing
2
Interdisciplinary management research XVI ; 1
2
International journal of accounting and information management
2
International journal of economic research
2
more ...
less ...
Source
All
ECONIS (ZBW)
518
USB Cologne (EcoSocSci)
14
EconStor
2
OLC EcoSci
2
Showing
71
-
80
of
536
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
72
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
73
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
74
Green meets social media : young travelers' perceptions of hotel environmental sustainability
Clark, Melissa
;
Kang, Bomi
;
Calhoun, Jennifer R.
- In:
Journal of hospitality and tourism insights
6
(
2023
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10013536088
Saved in:
75
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
Saved in:
76
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
77
Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Fan, Ying
;
Ruzic, …
- In:
Journal of the European Economic Association : JEEA
21
(
2023
)
2
,
pp. 484-525
Persistent link: https://www.econbiz.de/10014316817
Saved in:
78
A systematic literature review : digital marketing and its impact on SMEs
Jadhav, Gauri Girish
;
Gaikwad, Shubhangi Vitthal
; …
- In:
Journal of Indian business research
15
(
2023
)
1
,
pp. 76-91
Persistent link: https://www.econbiz.de/10014326466
Saved in:
79
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
80
Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Kennedy, Elena Dowin
;
Horky, Alisha Blakeney
;
Kaufmann, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10014295547
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->