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language:"eng"
~language:"pol"
~person:"Jobber, David"
~person:"Kerin, Roger A."
~person:"Laczniak, Gene R."
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Marketing
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Jobber, David
Kerin, Roger A.
Laczniak, Gene R.
Kotler, Philip
167
Sheth, Jagdish N.
46
Armstrong, Gary
38
McDonald, Malcolm
33
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29
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28
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Journal of macromarketing
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European journal of marketing : EJM
2
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Macromarketing - a global focus ; Vol. 2
1
Marketing and the common good : essays from Notre Dame on societal impact
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ECONIS (ZBW)
51
USB Cologne (EcoSocSci)
23
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2023
-
Sixteenth edition, International student edition
Persistent link: https://www.econbiz.de/10013478708
Saved in:
2
Foundations of marketing
Fahy, John
;
Jobber, David
-
2022
-
Seventh edition
Persistent link: https://www.econbiz.de/10012821661
Saved in:
3
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2021
-
Fifteenth edition, International student edition
Persistent link: https://www.econbiz.de/10012597014
Saved in:
5
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
6
Laudato si' : a macromarketing manifesto for a just and sustainable environment
Klein, Thomas A.
;
Laczniak, Gene R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10012485445
Saved in:
7
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2020
-
Eighth edition
Persistent link: https://www.econbiz.de/10011995444
Saved in:
8
Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
Saved in:
9
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2019
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011796536
Saved in:
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