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language:"eng"
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Hanssens, Dominique M.
Kotler, Philip
56
McDonald, Malcolm
15
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14
Kerin, Roger A.
13
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Foundations and trends in marketing : FTMKT
1
International series in quantitative marketing
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
17
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Customer equity: measurement, management and research opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2007
Persistent link: https://www.econbiz.de/10004951121
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Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10004611154
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