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language:"eng"
~language:"slk"
~language:"spa"
~person:"Hanssens, Dominique M."
~subject:"Faktorenanalyse"
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Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
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