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language:"eng"
~language:"spa"
~person:"Gbadamosi, Ayantunji"
~person:"Leeflang, Peter"
~subject:"Abteilung"
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Abteilung
Marketing
43
Marketing management
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Marketingmanagement
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6
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6
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Gbadamosi, Ayantunji
Leeflang, Peter
Verhoef, Peter C.
3
Baker, William
2
Engelen, Andreas
2
Kirby, Julia
2
Natter, Martin
2
Auh, Seigyoung
1
Brettel, Malte
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Calantone, Roger J.
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Grinstein, Amir
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Jo, A-Ram
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Merlo, Omar
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Ordanini, Andrea
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Piercy, Nigel
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Reiner, Jochen
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Rubera, Gaia
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Sihi, Debika
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Journal of international marketing
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Journal of marketing
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MSI reports : working paper series
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ECONIS (ZBW)
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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2
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
3
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
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