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language:"eng"
~language:"und"
~person:"Zaltman, Gerald"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Zaltman, Gerald
Kotler, Philip
18
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
4
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10001684836
Saved in:
5
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
6
Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P.
-
1991
Persistent link: https://www.econbiz.de/10011519625
Saved in:
7
Marketing : contributions from the behavioral sciences
Zaltman, Gerald
-
1965
Persistent link: https://www.econbiz.de/10011513244
Saved in:
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