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language:"eng"
~language:"zho"
~person:"Brown, Stephen"
~subject:"Event marketing"
~subject:"United States"
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Brown, Stephen
Kotler, Philip
17
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7
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6
Malshe, Avinash
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Perreault, William D.
6
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Journal of historical research in marketing
1
Journal of marketing management : MM
1
Memorable customer experiences : a research anthology
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ECONIS (ZBW)
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Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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2
Retro from the get-go : reactionary reflections on marketing's yestermania
Brown, Stephen
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010200707
Saved in:
3
Please hold, your call is important to us : some thoughts on unspeakable customer experiences
Brown, Stephen
- In:
Memorable customer experiences : a research anthology
,
(pp. 253-266)
.
2009
Persistent link: https://www.econbiz.de/10003902768
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