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language:"eng"
~person:"Šerić, Maja"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
13
Relationship marketing
13
Markenführung
10
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
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Marketingmanagement
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Structural equation model
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Brand anthropomorphism
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Name-brand voice assistant
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Perceived quality
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Šerić, Maja
Han, Heesup
27
Loureiro, Sandra Maria Correia
26
Prentice, Catherine
23
Hollebeek, Linda D.
22
Gil Saura, Irene
21
Mattila, Anna S.
18
Rahman, Zillur
16
Japutra, Arnold
15
Rather, Raouf Ahmad
15
Khan, Imran
14
Klaus, Philipp
14
Fetscherin, Marc
13
Kumar, Vikas
13
Quach, Sara
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Balaji, M. S.
12
Gong, Taeshik
12
Gustafsson, Anders
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
12
King, Ceridwyn
12
McColl-Kennedy, Janet R.
12
Sarkar, Abhigyan
12
Usman, Osly
12
Casidy, Riza
11
Fournier, Susan
11
Ahn, Jiseon
10
Bang, Nguyen
10
Guzman, Francisco
10
Qu, Hailin
10
Roy, Sanjit
10
So, Kevin Kam Fung
10
Carlson, Jamie
9
Fatma, Mobin
9
Ko, Eunju
9
Kunkel, Thilo
9
Lee, Seonjeong
9
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The journal of brand management : an international journal
3
European management journal
1
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
3
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
4
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
7
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
8
Analysing the fulfilment of service recovery paradox in retailing
Fayos-Gardó, Teresa
;
Moliner-Velázquez, Beatriz
; …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 369-389
Persistent link: https://www.econbiz.de/10011772407
Saved in:
9
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
10
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
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