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language:"eng"
~person:"Andrews, J. Craig"
~person:"Andrews, Rick L."
~subject:"Clusteranalyse"
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Clusteranalyse
Cluster analysis
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Market segmentation
2
Marktsegmentierung
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2005
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Advertising effects
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EU countries
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EU-Staaten
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Andrews, J. Craig
Andrews, Rick L.
Tkaczynski, Aaron
7
Dolnicar, Sara
5
DeSarbo, Christian F.
3
Leisch, Friedrich
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Parsad, Chandan
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Prashar, Sanjeev
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Sondhi, Neena
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DeSarbo, Wayne D.
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European journal of marketing : EJM
1
European journal of operational research : EJOR
1
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ECONIS (ZBW)
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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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2
Amalgamation of partitions from multiple segmentation bases : a comparison of non-model-based and model-based methods
Andrews, Rick L.
;
Brusco, Michael J.
;
Currim, Imran S.
- In:
European journal of operational research : EJOR
201
(
2010
)
2
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003924842
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