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language:"eng"
~person:"Anifa, Mansurali"
~person:"Simkin, Lyndon"
~type_genre:"Aufsatz im Buch"
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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ECONIS (ZBW)
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Segmenting the retail customers : a multi-model approach of clustering in machine learning
Anifa, Mansurali
;
Jeyanthi, P. Mary
;
Hack-Polay, Dieu
; …
- In:
Handbook of research on consumer behavior change and …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10013334787
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Segmentation
Simkin, Lyndon
- In:
The marketing book
,
(pp. 271-294)
.
2016
Persistent link: https://www.econbiz.de/10011471647
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Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
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