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language:"eng"
~person:"Aravindakshan, Ashwin"
~person:"Johnson, Lester W."
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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MOOCs to university : a consumer goal and marketing perspective
Howarth, Jason
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 144-158
Persistent link: https://www.econbiz.de/10011706684
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2
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
3
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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