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language:"eng"
~person:"Becker, Michael"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Konsumentenverhalten
Werbewirkung
Direct marketing
3
Direktmarketing
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Consumer behaviour
2
Mobile communications
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Mobilkommunikation
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Becker, Michael
Karlan, Dean
7
Wood, Daniel H.
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Huh, Jisu
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Mukherjee, Avinandan
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Park, Jin Seong
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Liu, Qiang
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Morimoto, Mariko
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Rollins, Brent L.
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Saffer, Henry
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International journal of electronic business
1
Trust and new technologies : marketing and management on the Internet and mobile media
1
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ECONIS (ZBW)
2
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1
The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Becker, Michael
;
Hanley, Michael
- In:
Trust and new technologies : marketing and management …
,
(pp. 127-145)
.
2008
Persistent link: https://www.econbiz.de/10003770893
Saved in:
2
Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki
;
Standing, Craig
;
Becker, Michael
; …
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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