//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Becker, Michael"
~type_genre:"Aufsatz im Buch"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
2
Direktmarketing
2
Mobile communications
2
Mobilkommunikation
2
Consumer behaviour
1
Data protection
1
Datenschutz
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Elektronischer Datenträger
Thesis
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Becker, Michael
Foley, Linda M.
4
Hauser, William J.
3
Fleming, Ann Daher
2
Karjaluoto, Heikki
2
Kautonen, Teemu
2
Keillor, Bruce D.
2
Kindermann, Harald
2
Lewison, Dale M.
2
Owens, Deborah L.
2
Peters, Kay
2
Scheer, Hielke Roelof van der
2
Smejkal, Angela
2
Tempest, Alastair
2
Wagner, Ralf
2
Werani, Thomas
2
Wilkinson, Timothy J.
2
Zamora, Alberto
2
Agrawal, Narendra
1
Akter, Shahriar
1
Alavi, Sascha
1
Albers, Sönke
1
Altmann, Marianne
1
Amirkhanpour, Monaliz
1
Amrit, Somjit
1
Becker, Jörg
1
Benson, Susan
1
Berndt, Ernst R.
1
Boateng, Sheena Lovia
1
Bonfrer, Andre
1
Borghard, William
1
Bradford, W. David
1
Brennan, Mike
1
Briesch, Richard
1
Brubaker, Steve
1
Brubaker, Steven
1
Caccavale, Michael
1
Carbonara, Umberto Michele
1
Carbone, Anna
1
Cha, Helen
1
more ...
less ...
Published in...
All
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Trust and new technologies : marketing and management on the Internet and mobile media
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile: holding iDirect in the palm of your customer's hand
Becker, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 95-122)
.
2010
Persistent link: https://www.econbiz.de/10003914067
Saved in:
2
The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Becker, Michael
;
Hanley, Michael
- In:
Trust and new technologies : marketing and management …
,
(pp. 127-145)
.
2008
Persistent link: https://www.econbiz.de/10003770893
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->