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language:"eng"
~person:"Chaston, Ian"
~subject:"United States"
~subject:"Welt"
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Chaston, Ian
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Boomer marketing : selling to a recession resistant market
Chaston, Ian
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2009
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1. publ.
Persistent link: https://www.econbiz.de/10003782038
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Boomer marketing : selling to a recession resistant market
Chaston, Ian
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2009
Persistent link: https://www.econbiz.de/10004938795
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Knowledge-based marketing : the 21st century competitive edge
Chaston, Ian
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2004
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Online-Ausg.
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations
Persistent link: https://www.econbiz.de/10013207968
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