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language:"eng"
~person:"Chawla, Deepak"
~source:"econis"
~subject:"Cause-Related Marketing"
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International journal of Indian culture and business management : IJICBM
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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