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language:"eng"
~person:"Day, George S."
~subject:"Marketing theory"
~subject:"United States"
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Marketing theory
United States
Marktforschung
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Day, George S.
Malhotra, Naresh K.
28
Tadajewski, Mark
8
Aaker, David A.
7
Green, Paul E.
7
Hawkins, Del I.
7
Albaum, Gerald S.
5
Hunt, Shelby D.
5
Kumar, V.
5
Mothersbaugh, David L.
5
Sheth, Jagdish N.
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Belk, Russell W.
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Bijmolt, Tammo H. A.
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Kotler, Philip
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Leeflang, Peter
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Lehmann, Donald R.
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Schwarzkopf, Stefan
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Wind, Yoram
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Zaltman, Gerald
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Albaum, Gerald
3
Best, Roger J.
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Birks, David F.
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DeSarbo, Wayne S.
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Diamantopoulos, Adamantios
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Duncan, Delbert J.
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Kayande, Ujwal
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Pauwels, Koen H.
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Peterson, Mark A.
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Roberts, John H.
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Smith, Scott M.
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West series on strategic market management
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ECONIS (ZBW)
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Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
2
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
4
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
6
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
7
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
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