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language:"eng"
~person:"Dolnicar, Sara"
~type:"article"
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Segmentation in social marketing : process, methods and application
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Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
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Increasing civic engagement through market segmentation
Randle, Melanie
;
Dolnicar, Sara
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 129-142)
.
2017
Persistent link: https://www.econbiz.de/10011557925
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The role of market segmentation in strategic tourism marketing
Dolnicar, Sara
- In:
Strategic marketing in tourism services
,
(pp. 17-34)
.
2012
Persistent link: https://www.econbiz.de/10009581860
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