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language:"eng"
~person:"Dowling, Grahame R."
~person:"Helsen, Kristiaan"
~person:"Kerin, Roger A."
~type_genre:"Bibliografie"
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The art and science of marketing : marketing for marketing managers
Dowling, Grahame R.
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2004
Persistent link: https://www.econbiz.de/10001851111
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Marketing ; Book
Kerin, Roger A.
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Hartley, Steven W.
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Rudelius, William
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2004
Persistent link: https://www.econbiz.de/10003215288
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Global marketing management
Kotabe, Masaaki
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2004
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3. ed., Wiley international ed.
Persistent link: https://www.econbiz.de/10013490479
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