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language:"eng"
~person:"Ferrell, Odies C."
~person:"Laczniak, Gene R."
~person:"Piercy, Nigel"
~subject:"Positionierung <Marketing>"
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Positionierung <Marketing>
Marketing
77
Marketing management
20
Marketingmanagement
20
Business ethics
13
Corporate Social Responsibility
13
Corporate social responsibility
13
Unternehmensethik
13
Strategisches Management
12
marketing ethics
7
Marketingstrategie
6
United Kingdom
6
Wirtschaftsethik
6
Economic ethics
5
Großbritannien
5
Marketing theory
5
Marketingtheorie
5
Strategic management
5
USA
5
Consumer behaviour
4
Ethik
4
Konsumentenverhalten
4
Management
4
Physical distribution
4
Theorie
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Theory
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United States
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Vertrieb
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Beziehungsmarketing
3
Business planning
3
Christian social ethics
3
Christliche Sozialethik
3
Decision theory
3
Distributive justice
3
Entscheidungstheorie
3
Ethics
3
Market research
3
Marktforschung
3
Relationship marketing
3
Stakeholder
3
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Ferrell, Odies C.
Laczniak, Gene R.
Piercy, Nigel
Hooley, Graham J.
3
Nicoulaud, Brigitte
2
Cornelius, Britta Elisabeth
1
Ellson, Tony
1
Morgan, Nigel
1
Saunders, John A.
1
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USB Cologne (EcoSocSci)
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1
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2012
-
5. ed.
Persistent link: https://www.econbiz.de/10009284361
Saved in:
2
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004896803
Saved in:
3
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004790976
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