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language:"eng"
~person:"Huh, Jisu"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Konsumentenverhalten
Werbewirkung
Direct marketing
5
Direktmarketing
5
Advertising effects
4
Arzneimittel
4
Pharmaceuticals
4
Advertising
2
Comparison
2
USA
2
United States
2
Vergleich
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Website
2
Werbung
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Brand
1
Brand management
1
Cognition
1
Computerspiel
1
Consumer behaviour
1
DTC brand websites
1
DTC prescription drug advertising
1
Direct-to-consumer advertising
1
Information behaviour
1
Information value
1
Informationsverhalten
1
Informationswert
1
Internet marketing
1
Kognition
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Koreaner
1
Koreans
1
Markenartikel
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Markenführung
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Marketing management
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Marketingmanagement
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OTC pharmaceuticals
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Online health information sources
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Huh, Jisu
Karlan, Dean
7
Wood, Daniel H.
6
Aikin, Kathryn J.
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Perri, Matthew
4
Sullivan, Helen W.
4
Verhoef, Peter C.
4
Albers, Sönke
3
Bar, Talia
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bradford, W. David
3
Dave, Dhaval
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Donkers, Bas
3
Fogel, Joshua
3
Franses, Philip Hans
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Jin, Ginger Zhe
3
Lillard, Dean R.
3
Liu, Qiang
3
Morimoto, Mariko
3
Rollins, Brent L.
3
Saffer, Henry
3
Albaum, Gerald S.
2
Ball, Jennifer Gerard
2
Becker, Michael
2
Bertrand, Marianne
2
Bhutada, Nilesh
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Boudewyns, Vanessa
2
Chang, Susan
2
Chen, Ying-Ju
2
Chien, Charles S.
2
Chintagunta, Pradeep K.
2
Deighton, John
2
Diepen, Merel van
2
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2
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of global marketing
1
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ECONIS (ZBW)
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
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