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language:"eng"
~person:"Hutchensen, Graeme D."
~person:"Segijn, Claire M."
~source:"econis"
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Bildschirm
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Visual display unit
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Hutchensen, Graeme D.
Segijn, Claire M.
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of modelling in management
1
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ECONIS (ZBW)
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How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
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2
Tutorial: Effect displays
Hutchensen, Graeme D.
- In:
Journal of modelling in management
8
(
2013
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010209664
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